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广州市商务局关于印发广州市直播电商发展行动方案(2020-2022年)的通知

发布日期: 2020-03-24 08:57:42 来源:ag真人app_Ag真人app下载 广州市商务局 字号:

ag真人appgequshangwuzhuguanbumen,geyouguandanwei:

  xianjiang《guangzhoushizhibodianshangfazhanxingdongfangan(2020-2022nian)》yinfajinimen,qingrenzhenzuzhishishi。shishiguochengzhongyudaodewenti,qingjingxiangshishangwujufanying。

  tecitongzhi。


  guangzhoushishangwuju

ag真人app  2020nian3yue23ri

  


guangzhoushizhibodianshangfazhanxingdongfangan

(2020-2022nian)


ag真人app  weiguancheluoshixijinpingzongshujishichaguangdongzhongyaojianghuajingshen、《yuegangaodawanqufazhanguihuagangyao》he《zhonghuarenmingongheguodianzishangwufa》,dalifazhandianzishangwuxinyetai,chuangxinshangyexinmoshi,tuidongagzhenrenappshijingjigaozhiliangfazhan,zhuliguangzhoujiakuaituijinguojishangmaozhongxinagzhenrenapp,tezhidingbenxingdongfangan。

  yi、zhidaosixiang

  yixijinpingxinshidaizhongguoteseshehuizhuyisixiangweizhidao,shenruguanchedangdeshijiudaheshijiudaerzhong、sanzhong、sizhongquanhuijingshen,jinjinniuzhuyuegangaodawanquagzhenrenappzheigegang,jianchixinfazhanlinian,yigaigechuangxinweiyinling,yiguifanhuaxitonghuashichanghuaagzhenrenappweizhuashou,chongfenfahuiguangzhou“zhibohuo”duo、gongyinglianwanbeidengyoushi,jijifadongxingyeshangxiehui,peiyuyipitoubuzhibojigou、mcnjigou,fuhuayipiwanghongpinpai,peiyangyipiwanghongdaihuodaren,yingzaononghoudezhibodianshangfazhanfenwei,tuidongshitijingjigaozhiliangfazhan,weishixianguangzhoulaochengshixinhuoli、“sigechuxinchucai”gongxiandianshangliliang。

  er、fazhanmubiao

ag真人app  dao2022nian,tuijinshishizhibodianshangcuihuashitijingji“baokuan”gongcheng——“geshibaiqianwan”gongcheng。ji: goujian1pizhibodianshangchanyejijuqu、fuchi10jiajuyoushifandaidongzuoyongdetoubuzhibojigou、peiyu100jiayouyingxianglidemcnjigou、fuhua1000gewanghongpinpai(qiyemingpai、chandipinpai、chanpinpinpai、xinpindeng)、peixun10000mingdaihuodaren(daihuowanghong、“wanghonglaobanniang”deng),jiangguangzhoudazaochengweiquanguozhumingdezhibodianshangzhidou。

  san、zhuyaorenwu

ag真人app  (yi)jiaqiangzhibodianshangdingcengsheji。

  1.jianlizhibodianshangxingyezhiku。yixingyeshangxiehuihelianmengweizhuti,yaoqingdazhuanyuanxiao、keyanjigouyijizhibodianshangqiyedezhuanjiaxuezhehezhiboxingyequanweirenshicanjia,zujianyigezhibodianshangxingyezhiku(zhuanjiaweiyuanhui),chengdanguangzhoushizhibodianshangxingyefazhanguihuayanjiu,tichuxingyefazhanagzhenrenappxingyijian,weizhengfubumenjuecetigongzhilizhicheng。

  2.dingqifabuxingyefenxibaogao。yituoxiangguanxingyeshangxiehui、dianshangpingtaiqiye,zuzhizhuanyeliliangjinxingshichangdiaoyanhexingyeyanjiu,dingqifabuzhibodianshangxingyefazhanqingkuangbaogao,keguanfanyingagzhenrenappshizhibodianshangxingyefazhanxianzhuang,weizhengfujueceyindao、qiyejingyingfazhantigongzhidao。

ag真人app  (er)dazaozhibodianshangchanyejiqun。

  3.peiyuyipizhibodianshangjidi。zaigedachanyedaituidongneirongzhizao、shipinjishu、zhibochangjingdeng“yizhanshi”zhibojichusheshiagzhenrenapp,xiyinhejijuguoneiyouzhizhibodianshangpingtai、zhibojigou、mcnjigou、zhibodianshangjingjigongsi、zhibodianshangagzhenrenappjigouruzhu,xingchengxingyejiqunxiaoying,dazao“zhibowanghongdakajidi”。fadongzhibodianshangqiyejijishenbaozhibojidi,peiyuyipitesetuchu、shifanxingqiangdezhibojidi,tuidongzhibodianshangchanyekuaisufazhan。

ag真人app  4.zuodazuoqiangzhibodianshangzhuti。zongheliyongagzhenrenappshichanyezhengceyouhui、gongyinglianwanbeidengyoushiziyuan,zheliyinjinyipitoubuwanghong、toubuzhibodianshangjigou、mcnjigouzaiagzhenrenappshijijufazhan。dalipeiyuagzhenrenappshizhibodianshangqiye,zuodayewuguimo,fengfuwanghongziyuan,tigaowanghongagzhenrenappnengliheyunyingnengli,guliyouzhizhibodianshangqiyechengweigedazhibodianshangpingtaiguanfangrenzhengdemcnjigou,daidongzhuangdaagzhenrenappshizhibodianshangshichangzhuti。

ag真人app  (san)tuidongzhibodianshangzaishangmaolingyuyingyong。

  5.tuidongzhibodianshangfunengzhuanyepifashichang。liyongzhibodianshangnenggouyouxiaoyasuozhongjianhuanjie、zhongsujiaoyifangshi、xianshangxianxiaronghehudongdetezhi,tuidongzhibodianshangfunengzhuanyepifashichangzhuanxingshujie。weizhibodianshangqiyehezhuanyepifashichangronghefazhandajianagzhenrenapppingtai,peiyangyipi“wanghonglaobanniang”。duijieagzhenrenappshizhuyaozhibodianshangliuliangpingtai,qidongzhuanyeshichangzhibodianshangquanpingtai、quanchanyeliandezhanlvehezuo,tansuochangshiduocengci、quanfangweishenduronghemoshi,dazaochanyelianpinpaiiphua,shixianxianshangxianxiashangmaodequanmianfanrong。

ag真人app  6.jiakuaizhibodianshangzaifupinlingyuyingyong。liyong5gshidailiuliangjingjidailaidejudabianhua,fadongagzhenrenappshizhibodianshangqiyecanyutuopingongjianguojiazhanlve。tongguozhibodianshangyinliudaihuo,bangzhupinkundiquyouzhinongtechanpin、zhixiaonongchanpinxianshangxiaoshou,daidongpinkundiquzengchanzengshou。peiyunongcunzhiborencai,kaizhanzhibojinengpeixun,tishengnonghuzhibocaozuo、yunyingjineng,zhulinonghuzhangxiaotuopin。jiezhutoubuwanghongyingxiangli,yaoqingguoneizhumingtoubuwanghongzhibo“mingteyouxin”nongchanpin,tishengnongchanpinzhimingdu,peiyuyipiwanghongpinpai。gulizhongxiaodianshangqiye,tongguowangluozhibojiangquanguogepianyuandiquyouzhinongchanpinshusongdaoquanguogedi,zhuliagzhenrenappshixiaofeifupingongcheng。

ag真人app  7.gulizhibodianshangyu“yejingji”ronghefazhan。liyongguangzhouyejianjingjichuantongyoushi,fahuizhibodianshang“daihuo”shenqigongneng,weiagzhenrenappshiyejianxiaofeizhuruxindongneng。gulidianshangpingtaiqiyesheliguangzhouyejianxiaofeizhuanti,jiezhuzhibodianshang、weixinzhibozujiandengxinyetai,weixiaofeizhetigongfengfudecanyin、gouwudengdaogouagzhenrenapp,tishengyejianxianshangxiaofeitiyan。yualijituanqianshuhezuoxieyi,zaikoubeipingtaizuzhi“wanghongtandian”“shanghuchibo”dengyexiaofeishangquanzhibohuodong,xiangyonghuhefensijieshaotesedianpuhecaipin,dazaoyipiwanghonglvyoudakadian,daidongyexiaofeirenqiheliuliang。

ag真人app  8.gulizhibodianshangcujinchuantongshangmaolingyuzhuanxingshengji。chongfenfahuizhibodianshangquantianhoudaihuotedian,yindaoshangchangzuidaxianduliyongpinpaihuohexianxiadianliangdaziyuan,kaituo“xianxiadayang、xianshangkaibo”xinyunyingmoshi。jianchiyuzhuanyeshichanghuoyuancuoweijingzheng,gulishangchangchuantongpinpaicanyudianshangzhibo,yongzhibodaidongxiaoliang。liyongxianyoudaxingshangchangchangdiziyuan,tuidongzhibojidijinzhudaxingshangchang,zuzhishangquandianshangzhibojie,peiyuyipiwanghongpinpai,tuidongagzhenrenappshichuantongshangmaoyezhuanxingshengji。

ag真人app  9.tansuoduoyuanhuazhibodianshangyingyongchangjing。jijiyindaozhusu、canyin、lvyou、qiche、jiaoyudengqiyekaizhanzhibodianshangyewu,fazhan“xianshangyinliu+shitixiaofei”dexinmoshi。gulizhibodianshangqiyeyunyong5gjishu,cujinzhiboyuvr、arjishuronghe,tigaoxiaofeizhexiaofeitiyan。zhichiqiyekaizhanzhiboxinyetaiheyunyingmoshichuangxin,tishengzhiboxiaoguo。jiezhuzhibodianshangshuzihuashengji,tuidongshangmaozhutitupochuantongyingxiaomoshi,xiangshuzihua、wangluohua、zhinenghua、agzhenrenapphuafangxiangfazhan。

ag真人app  (si)goujianzhibodianshangrencaizhichengtixi。

  10.kaizhangongyipujixingpeixun。kaishe“zhibodaihuoyiqishang”yunketang,zhidaoxingyeshangxiehuidingqijubanwanghongjingjizhuantijiangzuo、zhibodianshangjichuzhishishoukehezhibodianshangjinengdasai,xiyinminzhonglejiezhibo、canyuzhibo。zuzhichuantongshangmaoqiye、zhuanyeshichangshangjia、chuantongdianshangcongyerenyuan、daxueshengdengcongshihuozhejihuacongshizhibodianshangdedanweihuozhegerenjinxingzhibodianshangzhuanyejichuzhishipeixun,yindaoxiangguandanweihegerenxuexizhibodianshang、yingyongzhibodianshang,peiyangyipiwanghongzhubomiaozi。

ag真人app  11.zuzhixinrenzhubopeiyang。yituozhuanyezhibodianshangpeixunjigou、zhubofuhuajigou,zhongdianzuzhiduixinrenzhubojinxinggexinghuabaozhuangsheji,xuexizimeiti、duanshipin、dianzishangwudengyewuzhishi,peixunfensihudongjiqiao,peiyanglianghaodexinlisuzhihexifennengli,tongguozhibodaihuoshicao,peiyuyuchanpinpipeidezhuboyutuandui,bangzhuzhuanyeshichangshangjiaheshangmaoqiyepeiyushusongzhuanyeduikoudezhuboyuzhibotuandui,peiyangyipiyaobujiyaobuyixiawanghongzhubo。

  12.fuchipeiyuwanghongdaren。yituozhibojigouhemcnjigou,zaijigouziyuanhezibendeyoulizhichixia,zhenduizhuanyezhubojinxingbaozhuanghedazao,baozhangneirongdechixushuchu,zhenghedianshangpingtai、gongyingliandengxingyeziyuan,bangzhuzhuboyuwaibupinpaihuozheziyuanhezuo,congerzuizhongshixianshangyexiaoyi,lizhengpeiyangyipitoubuwanghong。

  (wu)yingzaozhibodianshangfazhanlianghaofenwei。

  13.jianlizhibodianshang“chengxinguifanjingying”renzhengjizhi。zhidingzhibodianshang“chengxinguifanjingying”debiaozhuntixi,caiquzhengfuzhidao、xiehuizuzhi、shehuicanyudefangshi,duiguangzhoushizhibodianshangcongyerenyuanhejigoujinxing“chengxinguifanjingying”pingxuanrenzheng,duifuhebiaozhundeshouyu“chengxinguifanjingyingzhibodianshangdaren”huo“chengxinguifanjingyingzhibodianshangdanwei”paibian,shulixingyebiaogan,tuidongxingyekechixujiankangfazhan。

ag真人app  14.zuzhizhibodianshangfazhangaofengluntan。yituoxingyeshangxiehui,meinianjubanyiqi“zhongguozhibodianshangfazhan(guangzhou)gaofengluntan”,yaoqinggedazhuliudianshangpingtai、zhibodianshangqiye、mcnjigou、gongyinglianqiye、wanghongzhubocanjia,fenxiguangzhouzhibodianshangfazhanxianzhuang,zhanwangweilaifazhanfangxiang;tongbuzuzhi“zhongguozhibodianshangguangzhoujiaoyihui”,bianyaoguoneiwaizhibodianshangxingyedekeshangcanjia,dazaoguangzhouzhibodianshangxinmingpian。

ag真人app  15.jubanzhibodianshangdaihuodasai。liandonggedazhibodianshangpingtai,yuguangzhoubendidianshitaihezuo,meinianjubanzhibodianshangdaihuodasaidengjuyouxingyeyingxianglidedaxinghuodong,pingxuanyipisurenwanghong、peiyuyipiwanghongpinpai,kuodaguangzhouzhibodianshangdezhimingduheyingxiangli,yingzaolianghaochanyefazhanfenwei。

ag真人app  16.jiadayulunxuanchuanlidu。chongfenliyongzhengfuneibukanwu、xuexiqiangguo、guangzhouribao、nanfangribaodengxinwenmeitiziyuan,dalixuanchuanagzhenrenappshizhibodianshangchanyefazhanqingkuang,xuanchuanpinpaizhibojigou、mcnjigou、wanghongpinpaihedaihuodaren,yingzaononghoudezhibodianshangfazhanfenwei,tuidongzhibodianshangchanyejiankangkuaisufazhan。

  si、baozhangcuoshi

  (yi)jiaqiangzuzhilingdao。gejishangwuzhuguanbumenyaogaoduzhongshizhibodianshangxinyetaifazhan,jiangfazhanzhibodianshanglieruniandushangwuzhongdiangongzuo。yaojiaqianggongzuoyanjiu,jishixiediaojiejuezhibodianshangfazhanguochengzhongyudaodekunnanwenti,bangzhuqiyeyingzaolianghaodefazhanhuanjing。dianshang、shichang、shangmao、teshangdengyewuchushiyaojiaqiangxietongpeihe,anzhaozhinengfengong,zhidingzhuanrenfuze,youxutuijingexianggongzuoluoshi。

  (er)jianligongzuojizhi。jianlizhengfubumen、xingyexiehui、dianshangqiye、zhuanyepifashichang(shangmaoqiye)gongtongcanyudelianhegongzuojizhi,zuzhi“zhibodianshang+”duijiehuodong,cujinzhibodianshangyushangmaolingyuronghefazhan。jianlidiaoyanjizhi,fuzhibodianshangfazhanjiaohaodechengshidiaoyan,xuexijiejianxianjinchengshijingyanzuofa,zhidaoagzhenrenappshizhibodianshangxingyefazhan;jiaqiangduiagzhenrenappshizhongdianqiyeshididiaoyan,lejieqiyefazhanqingkuang,xiediaojiejuekunnanwenti,tuidongqiyezuoqiangzuoda。

  (san)youhuazhengcezhichi。yangeluoshi《guanyutuidongdianzishangwukuayueshifazhanderuogancuoshi》,quanlizhichiyizhibodianshangweidaibiaodedianzishangwuxinyetaifazhan。fahuicaizhengzijingangganzuoyong,duifazhanjixiaohao、shifanxiaoyingqiangdezhibodianshangqiyexiangmuyuyizhichi;duixingyedaidongzuoyongmingxian、yingxiangliqiangdezhibodianshangqiye,youxiankaolvrendingweiguangzhoushidianzishangwushifanqiye,bingjiyuyicixingzijinjiangli,tongshijijixiangguojia、shengtuijiancanpingdianzishangwushifanqiye,shulixingyefazhanbiaogan。

  (si)fahuixingyeshangxiehuizuoyong。chongfendiaodongxingyeshangxiehuizhuguannengdongxing,zhidaoguangzhoudianzishangwuxingyexiehui、guangzhouzhuanyeshichangshanghuidengxiangguanxingyeshangxiehui,bianxiezhibodianshangxingyeguifan,chouhuazuzhizhibodianshangxingyefenghui、zhibodianshangyuzhuanyeshichang(shangmaoqiye)duijiedahui、zhibodaihuodasaidengjuyouxingyeyingxianglidedaxinghuodong,xingchengzhengfuyindao、shichangzhudao、xingyexiehui“daqiao”dezhengqiliandongjumian,tuidongagzhenrenappshizhibodianshangxingyejiankangkuaisufazhan。

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