ag真人app

  

广州老字号如何探索品牌发展新活力?

发布日期: 2019-07-12 02:32:35 来源:ag真人app_Ag真人app下载 本网 字号:

ag真人appriqian,guangzhoujiujianishougoutaotaoju100%guquandegonggao,rangrenmenzhongxinjiangmuguangjujidaoguangzhoudelaozihaopinpaishang。“guangzhoujiujia”“taotaoju”zheiliangdabentucanyinlaozihaojiangyouwangshixian“congduishoubianduiyou”。

ag真人appershuoqiguangzhoulaozihaodemenlei,chi、chuan、zhu、yijibenshangwusuobubao。guangzhoujiujia、taotaoju、lianxiangloudulinglingnancanyinfengchao;suiyuejuchanshengdeguangzhouxifu,jilingnancixiugongyizhidacheng;aiqundajiudianyu1937nianluochengkaiye,tiaoqi“guangzhoudiyigaolou”zhiming30zai;chenliji、pangaoshou、jingxiutangdengbainianlaodian,shizhongdandangguoneizhongchengyaochuangxinfazhande“lingtouyang”……

guangzhoulaozihaoruhezhaoxunpinpaifazhanxindeshengmingli?shuliguanchaguangzhougexinggeyedianxinglaozihaodefazhanshi,duiyutuidongxinshidaiguangzhoushixianlaochengshixinhuolijuyouzhongyaoyiyi,tongshiduiyudangqianquanguofanweineilaozihaotanxuntupofazhankunjing,yejuyouyidingcankaojiazhi。

chi

duoyuanhuabuju,xietongmouchuangxin

ag真人appcanyin,zhanguangzhoulaozihaopinpaishuliangdebanbijiangshan,zheiyuguangzhoushenhoudeyinshiwenhuaxixixiangguan。conglishishangeryan,guangzhoujiujiashijianyu1935nian,you“shizaiguangzhoudiyijia”demeiyu;taotaojudejianchengnianfenyou1880nianhe1893nianliangzhongshuofa,bingqieyou“yuebingtaidou”dechenghao。

zheiliangjiadouxianhouyu1991nian、1993nianronghuo“zhonghualaozihao”chenghao,zaiguangzhounaizhiguangdongshengyexiangyoumeiyu。jinnianlai,liangjialaozihaozoushanglebutongdefazhanluzi: yigejijimouqiushangshi,dadanchangshizichanyunzuo,lingyigezepinfanjianglaozihaopinpai“zulin”jingying。

ag真人app2008nian8yue,guangzhoujiujiagaizhishangshifangan、choubeiipo,zhidao2017nian5yue,guangzhoujiujiaipocaijingzhengjianhuishoufatongguo,wancheng9nianshangshizhangpao。

ag真人apprujin,guangzhoujiujiayi“canyinlipinpai,shipinchuangguimo”weifazhanzhanlve。qunian,qiyeshixianyingshou25.37yiyuan,tongbizengzhang15.89%。qizhong,shipinzhizaoyeyingshou18.92yiyuan,canyinyeyingshou6.01yiyuan。shipinzhizaoyezhong,sudongshipinyingshoujiao2017nianzengzhang29.86%,yuebingxiliechanpinyingshoujinzengzhang15.67%,sudongchanpin、xidianmianbaodengshipinzhengdaitiyuebing,chengweizhuyaoxiaoliangzengzhangdian。

shishishang,guangzhoujiujiayezainianbaozhichu,yuebingxiliechanpinshishipinzhizaoyewuhexinchanpin,sudongxiliechanpinweizhongdiantuozhandechangtaichanpin,yeshijinnianzengzhangjiaokuaidechanpin;lawei、bingsu、mianbao、xidiandengxiliechanpinshuyupeiyuxingyewu,zeshiguangzhoujiujiajinyibuduoyuanhuajingyingdechubeiyewu。

duiyutaotaoju,zaihenzhangyiduanshijianli,shichangshangshijishangyou3ge“taotaoju”tongshiyunying。

2000nian,guangzhoubendicanyinqiyexingyunlouhuodezaitaotaojudishifululaopujingyingcanyindezige,zuqijiezhiqunian9yue;2012nian,guangzhoutaotaojushipinyouxiangongsichengli,shiyong“taotaoju”shangbiaojingyingbingshi;2015nian,guangzhoutaotaojushipinyouxiangongsiyoujiang“taotaoju”canyinshangbiaoshiyongxukeguachu,youshishangguoweijituanzhongbiao,shiyongshijianjiezhi2024nian3yue。

jianglaozihaopinpaijiaojiminyingqiyedali,guliminyingzibencanyu,rangtaotaojuchangdaotiantou。jiezhimuqian,taotaojuzaiguangzhou、shamen、shenzhenyou13jiafendian,jinnianhaijihuajinjunshanghai。

erciciguangzhoujiujiaduitaotaojunishougoudegonggaocheng,cijufuheshenhuaguoziguoqigaigedegongzuobushuyaoqiu,fuhegongsizhanlvefazhanguihua,youliyugongsijixujujiao“shipin+canyin”zhuye,luoshishipinhecanyinliangdazhuyebankuaiduopinpai、chayihuatuozhan,yijinyibuwanshanchanyebuju,zengqianggongsishichangjingzhenglihetishenggongsixiaoyi。

zheiyuqunianguangzhouyinfa《guanyucujinguoziguoqigaigechuangxinfazhandeshishiyijian》zhong,tuidongguoziguoqichuangxinzhanlvelianmengshichanghuayunzuodeyaoqiubumouerhe。“xietongchuangxin”,youwangchengweijiexialailiangjiabentucanyinlaozihaodefazhanzhulujing。

chuan

ag真人appchuanchenglaoshouyi,yongbaoxinwenchuang

ag真人app“yishizhuxingchuanweixian,chuanyibukequeqiuchan”,duiyuguangzhoubendiren,shanhupaihanshanbeixin,qiuchanpai、lupaineiyicengjingshijiayuhuxiao,zheixiejietouxiangweishoumaidelaopaimianpin,junshichuzi“ligongmin”。

shichuangyu1923niande“ligongmin”,yu1979nianchengweiquanguozhenzhixingyediyijiahuodeguojiazhiliangyinzhijiangdeqiye,2011niangengshichengweiguangdongshengfuzhuangxingyeweiyidezhonghualaozihaoqiye。xianrujin,mianduidangxiadewanggourechao,“ligongmin”kaitongweishangcheng、taobaodengduogewangluopingtaikaizhanxianshangzhixiao,bingtongshijixujingyingjinbaigezhiying、jiamengdengxianxiaxiaoshouwangdian。

ruhedakailaozihaopinpaishichang?“ligongmin”jiangmuguangjujiaodaoxinwenchuangyuansu,zaijinnian5yuejuxingdedi125jieguangjiaohuishang,“ligongmin”zhanchudechanpinzhong,yubingsicaizhidepoloshan、youzhongguoyuansudexinkuanwenhuashan,gengshidedaolaiziyazhou、ouzhou、beimeidaliangcaigoushangdeqinglai。

xuanzexinwenchuangyuansuzuoweilaozihaodefazhanxindongli,bingfeizhiyou“ligongmin”。

2018nian3yuedi,guangzhoushizhuangyuanfangxifuyouxiangongsi(xiacheng“zhuangyuanfang”)beixinrendingwei“guangzhoulaozihao”。guangzhoulaozihaoxiehuibiaoshi,jiangbangzhuzhuangyuanfangxifuchangzouchufazhankunjing。

zhuangyuanfangyizhizuoguangzhouxifuerwenming,houzhezuoweilingnancixiufuzhuangzhiyi,zaiqingmominchushiqizuiweidingsheng,yuejuyanyuanyidaoshengchengzhuangyuanfangdingzhi“yixiang”weirong,guangzhouxifuzhizuojiyigengshibeirendingweishengjifeiyixiangmu。ranersuizheshidaifazhan,guangzhouxifudeshichangxuqiuliangyuelaiyuexiao,xirizhuangyuanfangsuozaidexifuyitiaojieyezhujianlengqing。

ag真人appxiangbiyukaituoshichang,zuoweishengjifeiyixiangmudeguangzhouxifugengxuyaochuancheng。weici,zhuangyuanfang“zhangju”、guangzhouxifuzhizuojiyishengjidaibiaoxingchuanchengrendonghuilanyijitadetudimen,yejiangmuguangtouxiangxinwenchuangyuansu。

ag真人appzaijinnian6yueshenzhenwenbohuishang,zhuangyuanfangdenianqingtuanduijieheguangfuwenhuayucaidengzhuangzhisuoshejide“yueyinishang”lingrenyanqianyiliang;bujiuhou,shicongdonghuilande“feierdai”hefengting,hailianhedaxueshengtuanduizaiyuexiuqujubanleguangzhouxifuyishuzhan,zhizuoxiangguanjilupiandengyanshengpin,tansuoguangzhouxifude“huotaichuancheng”xinfangshi。

ag真人app“chuleyangshichuangxin,chuanbobanfayeyaochuangxin。”hefengtingshuo。erzuoweilaozihaodepinpaizaiti,zhuangyuanfangyezaimendianneikaisheguangzhouxifushougongtiyankecheng,congwenhuachuangyi、huodongzhanlandengduofangmianmouqiufazhan。

zhu

ag真人appwajuelishidiyun,qianshouqianyankeji

zuoweiyouzhe“qiannianshangdou”meiyudeguangzhou,fadadeshangmao、jiaotong、wuliuyerangjiudianyexiangbanerxing,zheiliyongyoulianggebeishouyu“zhonghualaozihao”dejiudian——xinyadajiudianheaiqundajiudian。wajuebainianlishidiyun,chengweizheiliangjialaozihaojiudiandegongtongxuanze。

ag真人appyiaiqundajiudianweili,zheidongyu1937niankaiyededajiudian,weiyuxiriguangzhoude“shiliyangchang”yanjiangxilu,dulingfengsaoshushizai,yeshiqijinweizhiguangzhouweiyidegangjiegougaocengjianzhu。rujin,aiqundajiudianzhengbafazhanmuguangzhuanxiangzishen,xiangneiwajuejianzhubenshendelishi,shitubadajiudiandazaoweiduyiwuerdelishijianzhengyuzaiti。

ag真人app2018nian4yue,aiqundajiudiandonglouqidongweixiufanxin,jiangtouzi3980wanyuanbadongloudazaoweijingpinjiudianhegongyu,houzhejiangmanzugaoduanzhangzulvkedexuqiu。juaiqundajiudiansuoshulingnanjituanfangmiantoulu,xiushanhouaiqundajiudianjiangyinruxinyuansu,jiehezhujianglvyouziyuan,chengweiguangzhoulvyouxinde“dakadian”。

ag真人appchulexiangneiwajuelaozihaolishidiyun,jianghaoxiandaigushi,guangzhouyeyoulaopaijiudianyinruxinjishu,xiangkejitiyanzuiqianyankaolong。

1983nian,youhuoyingdongyuguangdongshengzhengfutouzihezuoxingjiandebaitianebinguanzaishamianbaietankaiye,zheijiayouzhe36nianlishi、chuangzaochuduoxiangguoneijiudianyediyidewuxingjijiudianmianduijingzhengjiliedejiudianye,xuanzeyushixiazuiremende5gjishu“qianshou”。

jinnian5yue23ri,baitianebinguanheguangzhoudianxingongtongqiandinggongjian5gzhihuijiudianxiangmuzhanlvehezuoxieyi,zai5g+4kgaoqingshipin、vrtiyandengfangmianjinxingquanmianhezuo,gongtongtuidong5gdeshifanyingyong。

ag真人appweilai,zhukezaibaitianebinguankafeiting,keyishiyongshoujijieru5gwangluo,shumiaozhineijikexiazaiwanyibu4kgaoqingdianying;zai5gzhutikefangnei,zhukekezubuchuhu,tongguovryanjingzai5gwangluoxiashixianchenjinshishipinguankantiyan;erzai5gyanhuiting,haishezhileweihunyanzhunbeide4kgaoqingshipinzhiboshebei。baitianebinguanyouguanfuzerenbiaoshi,jiudianjiangchengwei5gjishudezaitizhiyi,tuozhangengduozhihuigongneng,kaiqiguangzhoujiudianxingye5gzhihuijiudianxingyedeshengjizhuanxing。

yi

ag真人appguanzhuyinjinlai,wenhuazouchuqu

juqunianzhongguowaiwenjuduiwaichuanboyanjiuzhongxinlianhezhimingdiaochajigougongtongwanchengde《zhongguoguojiaxingxiangquanqiudiaochabaogao2016—2017》xianshi,47%haiwaishoufangzherenwei“zhongyiyao”shizhongguowenhuadedaibiaoyuansu,zhanbiweijudier。shishishang,zheiyijingshizhongyiyaolianxuliangnianjinruzhongguowenhuadaibiaoyuansuqiansan,duonianlaizhongyiyaowenhuayijingzaihaineiwaiyongyouleguangfandezhimingdu,chengweizhonghuawenhuamingpiandedaibiaozhiyi。

guangzhouzaizhongyiyaofangmian,yongyouchenliji、pangaoshou、jingxiutang、qixingzhiyaodengbainianlaozihao,tamenzhengjiji“zouchuqu”,zaigengdadewutaishangxunqiulaozihaodefazhanxin“peifang”。

zaijinnian5yue10ri“zhongguopinpairi”dangtian,guangzhoushigongyejingjilianhehui、shiqiyelianhehui、shiqiyejiaxiehuizoufangleyou400yunianlishidechenliji。“yinjinlaihezouchuqu,shichenlijipinpaiagzhenrenappdemijue。”guangzhoubaiyunshanchenlijiyaochangyouxiangongsidangweifushujichenjinweishuo。

ag真人appruheyinjinlai?chenlijijiangweiyuhaizhuquguangzhoudadaonan1688haodebowuguan,zuoweizhongyiyaolaozihaodepinpaizhanshijidi。gaibowuguanjianyu2004nian,15nianlaiyichangjingfuyuanxingshi,zhanshichuzhongyaozhizuogongyiliucheng,tebieshizhanshichubaokuozhula、rongla、chuanyuanzidengzaineidelaqiaobaozhuanggongyi,meinianxiyindalianghaineiwaiyoukecanguan。

ruhezouchuqu?jinnianlai,dongnanyatebieshiyuenanshichang,duiyuzhongchengyaodexuqiubuduanzengjia,muqianyuenanshichangsuoxuyaodezhongchengyaodayue60%tongguoduozhongqudaocongzhongguojinkou。weiyuyuenanheneishidedongyashangmaoyaopinyouxianzerengongsidongshizhangdingwenlubiaoshi,riqiantamenchenggongwanchenglechenlijiwujibaifengwanzaiyuenandezhuce,henkuaijiuhuituixiangshichang,erzaicizhiqiantamengengshizhangqiyuguangyaojituanqixingzhiyaohezuo,meinianzaiyuenanmaichuqixinghuatuozaizaowanyue50wanhe。

zaizheixieguangzhouzhongyiyaolaozihaomaichuguomen、jinruquanqiushichangdebeihou,jishichongfenliyonghaineiwaiduiyuzhongyiyaowenhuaderentong,tongshizheixielaozihaopinpaiyechengweizhongyiyaowenhuadedaibiaozhiyi。

rujin,“shishangzhongyi”zhengchengweiguangyaojituanhuohualiyongshouzhongchiyou12jiazhonghualaozihaoqiye、10jiabainianqiyedezhuyaobanfa。“chuantongzhongyiyaoyaoshifang‘shishangxinhuoli’,libukaichanyedexiandaihua、guojihua、kepuhua、dazhonghua。”guangyaojituandangweishuji、dongshizhanglichuyuanshuo。

shengyin

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ipfunengjihuolaozihaopinpaixinjiazhi

riqian,dishiyijiezhongguoguojishangbiaopinpaijiejizhonghuapinpaishangbiaobolanhuizaiyinchuanshikaimu,zaitongqijubande“laozihaoshangbiaopinpaichuangxinyufazhanluntan”shang,laizizhishichanquan、falv、laozihaoqiyedexiangguanzhuanjia,weiraolaozihaopinpaichuangxinhebaohufazhanzhankaitaolun。

ag真人appqizhong,wudongxingzaixianchangdailaileyi《laozihaopinpaideipchuangxinzhilu》weizhutideyanjiang。tabiaoshi,qiyepinpaidedazaobushiyichaoyixijiunengwancheng,qiyedejingzhengshijishangjiushipinpaihezhishichanquandejingzheng。dangqianzhengshizhishichanquanchuangfushidaihejishuchuangfushidai,laozihaoyebixuyaoyoujishuhezhishichanquanzuoweifazhanzhicheng。

ag真人app“laozihaoruheyushijujinchuangxinfazhan,shibaizaiagzhenrenappmianqiandeyigeketi。”wudongxingbiaoshi,xiangguanxingyeyaoweiraolaozihaopinpaidazaojianliqiqiangdadechuangxindonglineihe,erzheigechuangxindonglineiheyingbaokuosangebufen,fenbieshilaozihaopinpaidewenhua、chanpinzhiliang、gongyiheagzhenrenapp,“zheisangebufenshichuanchenglaozihaozuizhuzhongdesandian,yeshilaozihaopinpaidehexinjiazhi。”

wudongxingbiaoshi,zaishixianlaozihaopinpaidehexinjiazhifangmian,jinnianlaibushaolaozihaopinpaitongguodingweichuangxin、yingxiaochuangxin、kuajiechuangxin,yiipfunengqudelejiaohaochengxiao。tayishanghaihuilixieweianli,zheigedanshengyu1927niandeguochanxie,rujinliyongmingxingipfuneng,chengweishishangjieyigeqizhi,chengweixinguohuo、xinlingshoudepinpaidaibiao,xiaoliangshixiantupoxingzengzhang。

ag真人app“baiqueling、neiliansheng、dabaitunaitang……zheixielaozihaodoujijikuajie,liandongxiandainianqingrendeshenghuofangshi,ranglaozihaopinpaihua、guojihua、nianqinghua,congerdakaiquanxinshichang。”wudongxingshuo,tongguokejichuangxin、kuajiechuangxin,jihuobingwajuelaozihaopinpaidexinjiazhi,laozihaocainenghuodefazhanxinhuoli。

 

(来源:ag真人app_Ag真人app下载

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ag真人app_Ag真人app下载如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码如果需要添加关键字库,直接把文本复制到当前目录即可,注意编码格式一定要是utf-8,不然会乱码 og真人app_og真人app官方 og真人app_og真人app官方 BG真人 - BG真人官网 BG真人 - BG真人官网 BG真人 - BG真人官网